IDUNA Srl was born at the end of 1993 as commercial company specialized in import and distribution of office furniture and systems. At the present Iduna distributes the products of several italian companies. To the initial products have been integrated new collections of vases, chairs and accessories.
At the end of 1994, Iduna starts her own interior lamps production that grows more and more important, including up to 20 different models.
In 2002 the production and commercialization was interrupted and partly overtaken by Oceanoltreluce, and Iduna Srl was converted into IDUNASTUDIO.

Periodically, during the Salone del Mobile/Euroluce of Milan in the April month, we organize some presentations participating to the Manifestazioni Fuori Salone of the circuit of Interni magazine, obtaining a discreet success, with more than 3000 Italian and international visitors. In such occasions, our products are selected for more 50 publications on reviews specialized in the field, national and foreign, including INTERNI, OFX, LUCE International, INTERNI International, DDN, Grazia Casa, Gap Casa, Costruire, Casa Viva, Casa Idea, Brava Casa, Case da Abitare, Arredare Speciale Illuminazione, Arteregalo.

All Iduna products are designed by young and innovative designers and architects, with particular attention to enviromental problems and to the choice of ecologic and recycled materials. The leading idea is directly in connection
with the spirit of the goddess:
to give space to creativity and follow the dream,
in order to keep young.